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Management Team


Fernando A. González

Fernando A. Gonzalez

Chief Executive Officer

Since joining CEMEX in 1989, Fernando A. Gonzalez has held several senior management positions, including Corporate Vice President of Strategic Planning; President of CEMEX Venezuela; President of CEMEX Asia; President of CEMEX South America and the Caribbean region; President of CEMEX Europe, Middle East, Africa, Asia, and Australia region; Executive Vice President of Planning and Development; Executive Vice President of Planning and Finance, and Executive Vice President of Finance (CFO) and Administration of CEMEX. Fernando earned his BA and MBA from Tecnologico de Monterrey.


Fernando A. González

Maher Al-Haffar

Executive Vice President of Investor Relations, Communications and Public Affairs

Maher Al-Haffar has been with CEMEX since 2000. Prior to his current position he was Vice President of Investor Relations, Corporate Communications & Public Affairs. He also served as a Managing Director in Finance and Head of Investor Relations for the company. Before joining CEMEX, Maher spent nineteen years with Citicorp Securities Inc. and Santander Investment Securities as an investment banker and capital markets professional. Maher holds a BA in Economics from the University of Texas and Master's Degree in International Relations and Finance from Georgetown University.


Fernando A. González

Mauricio Doehner

Executive Vice President of Corporate Affairs and Enterprise Risk Management

Mauricio Doehner joined CEMEX in 1996 and has held several executive positions in areas such as Strategic Planning and Enterprise Risk Management for Europe, Asia, the Middle East, South America and Mexico. He is currently in charge of Corporate Affairs and Enterprise Risk Management. Mauricio has also worked in the public sector within the Mexican Presidency. Mauricio earned his BA in Economics from Tecnologico de Monterrey and has an MBA from IESE/IPADE. He also has a Professional Certification in Competitive Intelligence from the FULD Academy of Competitive Intelligence in Boston, Massachusetts.


Jaime Elizondo

Jaime Elizondo

President CEMEX South, Central America and the Caribbean

Jaime Elizondo joined CEMEX in 1985, and since then, he has headed several operations, including Panama, Colombia, Venezuela, and, more recently, Mexico. He is the current President of CEMEX South, Central America and the Caribbean, and is also in charge of the company’s global Procurement area. He graduated with a BS in Chemical and Systems Engineering and an MBA from Tecnologico de Monterrey.


Joaquín Estrada

Joaquín Estrada

President CEMEX Asia

Since he joined CEMEX in 1992, Joaquín Estrada has held several executive positions, including head of operations in Egypt and Spain, as well as of Trading for Europe, the Middle East, and Asia. He is currently President of CEMEX Asia, and is also responsible for the company’s global Trading area. Joaquín graduated with a BA in Economics from the University of Zaragoza and holds an MBA from the Instituto de Empresa.


Francisco Garza

Jose Antonio Gonzalez

Executive Vice President of Finance and Chief Financial Officer

Jose Antonio Gonzalez joined CEMEX in 1998 and since then he has held management positions both in corporate and operating areas in Finance, Strategic Planning, and Corporate Communications and Public Affairs. He is currently responsible for CEMEX’s Finance, Controllership, Tax and Process Assessment areas. Jose Antonio has a BS in Industrial Engineering from Tecnologico de Monterrey and an MBA from Stanford University.


Luis Hernández

Luis Hernández

Executive Vice President of Organization and Human Resources

Luis Hernández joined CEMEX in 1996, and has held senior management positions in the Strategic Planning and Human Resources areas. He is currently the global responsible of Human Resources, Processes and IT, Innovation, Global Service Organization (GSO), Vendor Management Office (VMO) and Neoris. Luis graduated with a degree in Civil Engineering from Tecnologico de Monterrey, and holds a Master’s degree in Civil Engineering and an MBA from the University of Texas at Austin.


Ignacio Madridejos

Ignacio Madridejos

President CEMEX Northern Europe

Ignacio Madridejos joined CEMEX in 1996 and after holding management positions in the Strategic Planning area, he headed CEMEX operations in Egypt, Spain, and Western Europe. He is currently President of CEMEX Northern Europe, and is also responsible of the company’s global Energy and Sustainability area. Ignacio graduated with an MSc in Civil Engineering from the Polytechnic University of Madrid and holds an MBA from Stanford University.


Jaime Muguiro

Jaime Muguiro

President CEMEX Mediterranean

Jaime Muguiro joined CEMEX in 1996, and held several executive positions in the areas of Strategic Planning, Business Development, Ready-Mix Concrete, Aggregates, and Human Resources. More recently, he headed CEMEX operations in Egypt. He is currently President of CEMEX Mediterranean, which includes operations in Spain, Egypt, Croatia, and the Middle East. He graduated with a Management degree from San Pablo CEU University, and holds a Law degree from the Complutense University of Madrid and an MBA from the Massachusetts Institute of Technology.


Juan Romero

Juan Romero

President CEMEX Mexico

Juan Romero joined CEMEX in 1989, and has held several high-ranking positions within the organization, including President of CEMEX operations in Colombia, Mexico, the South America and the Caribbean region, and the Europe, Middle East, Africa, and Asia region. He is currently President of CEMEX in Mexico, and is also in charge of the company’s global Technology area. Juan Romero graduated from the University of Comillas, where he studied Law, Economics, and Management.


Víctor M. Romo

Víctor M. Romo

Executive Advisor to the Chairman and CEO

Victor Romo joined CEMEX in 1985, and has held senior management positions including President of CEMEX South America and Caribbean Region and Executive Vice President of Administration. Currently, he is Executive Advisor to the Chairman and CEO, and responsible for the coordination of the Board's Audit and Corporate Practices Committees. Victor earned his Bachelor’s Degree in Accounting and his M.S. Degree in Administration from Tecnologico de Monterrey.


Juan Pablo San Agustín

Juan Pablo San Agustín

Executive Vice President of Strategic Planning and New Business Development

Juan Pablo San Agustín joined CEMEX in 1994 and has held executive positions in the Strategic Planning, Continuous Improvement, e-Business, and Marketing areas. He is currently Executive Vice President of Strategic Planning and New Business Development. He graduated with a BS from Metropolitan University, and holds an MBA from the Instituto de Empresa.


Juan Pablo San Agustín

Ramiro Villarreal

Executive Vice President of Legal and Secretary of the Board of Directors

Ramiro Villarreal joined CEMEX in 1987 and served as General Counsel since then and Secretary of its Board of Directors since 1995. Prior to joining CEMEX, he served as Deputy General Director of Grupo Financiero Banpais. Ramiro is a member of the board of directors of Vinte Viviendas Integrales, S.A.P.I. de C.V., consulting member of the board of directors of Grupo Acosta Verde, and an alternate member of the boards of directors of Cementos Chihuahua and Axtel. Ramiro, until February 2012, was the Secretary of the Board of Directors of ITESM. Ramiro is a graduate of the Universidad Autónoma de Nuevo León with a degree in Law and holds a Master’s Degree in Finance from the University of Wisconsin.


Karl Watson Jr.

Karl Watson Jr.

President CEMEX USA

Karl Watson Jr. formally joined CEMEX in 2007, after a successful career of more than 19 years in the building materials industry. Since then he has held several senior positions in the company’s operations in Florida and the Eastern region of the United States. Before joining CEMEX he headed the ready-mix concrete and concrete products divisions of Rinker in the USA and Australia. He is currently President of CEMEX USA. Karl holds an MBA from the University of Nova Southeastern, Florida.

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