The Benidorm West Beach Promenade, located in Spain's Mediterranean coast, has become one of the country's most emblematic pieces of infrastructure, created with over 10,000 cubic meters of CEMEX white concrete. It is the work of noted architect Carlos Ferrater, winner of the 2010 National Architecture award in Spain and director of CEMEX's White Chair at Barcelona's Polytechnic University, who created the design along with architect Xavier Marti.
The promenade is one of the most highly-regarded works built in the past years; it has already been given nine different recognitions and awards worldwide. Most recently, the project was named as an International Architecture Award winner by the Chicago Athenaeum Museum of Architecture and Design.
The structure of the promenade evokes a cliff and the movement of the ocean waves in three layers: the first layer is a border line of white concrete; the second has various textures in different colors reminiscent of the works of Gaudi; and the last is composed of vanguard real estate where the different finishes of the pavement combine harmoniously with surrounding vegetation.
In order to produce white concrete, CEMEX uses its white cement, a highly specialized type of cement that is perfect for decorative purposes. Its strength and resistance is similar to that of grey cement, but its lack of pigment makes it ideal for mixing with colors, or using it as-is for stunningly-bright white finishes. There are many technical challenges involved in producing high-grade white cement, but CEMEX is one of the leading manufacturers of this product worldwide.
CEMEX in Spain chose the Benidorm Promenade as the subject of its latest Sustainable Development Report because it makes such good use of CEMEX's white concrete while at the same time respecting and enhancing its natural surroundings.
CEMEX is proud to have been a contributor to this great piece of architectural design and engineering execution.
Thursday, May 03, 2012
CEMEX achieves significant progress in sustainability priorities
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CEMEX files annual report on Form 20-F for fiscal year 2011
Thursday, April 26, 2012
CEMEX reports first-quarter 2012 results
Thursday, March 29, 2012
Thursday, April 26, 2012
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CEMEX recognized for outstanding achievement in collaboration
Friday, April 27, 2012
CEMEX wins National Award for Cleanest Production in the Dominican Republic
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CEMEX wins CemFuels “AF-Using Company of the Year” Award
Tuesday, March 27, 2012
CEMEX inaugurates river port with US$1.8 million state-of-the-art unloading system in Bangladesh
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US$18.6 M waste heat-to-energy power plant to be built in CEMEX plant in the Philippines
Wednesday, May 16, 2012
CEMEX recognized as a Leader in Corporate Social Responsibility and a Top Employer in Poland
Wednesday, March 21, 2012
Inter-American Development Bank recognizes CEMEX with the Juscelino Kubitschek Award of Merit...
Wednesday, March 14, 2012
Mexican Center for Philanthropy recognizes CEMEX for the ninth consecutive year as a Socially...
Thursday, March 01, 2012
CEMEX and Noble Group sign agreement to strengthen biodiversity efforts at El Carmen nature...
Wednesday, April 25, 2012
Top Czech Architecture Students Experience CEMEX’s Global Research Center in Switzerland
Monday, April 25, 2011
CEMEX in the Dominican Republic is recognized by the United Nations
Thursday, May 13, 2010