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Construrama, Latin America's largest building materials chain, launches in Costa Rica

Date published: November 10, 2010

Construrama, the CEMEX-owned building materials retail network, has begun operations in the Central American nation of Costa Rica. At its launching, the network already had 80 retail points across the country, immediately making it the largest building materials chain in the country.

"CEMEX is very proud to bring Construrama to Costa Rica," says Carlos Gonzalez, President of CEMEX in Costa Rica. "The Construrama model has been a great success in other Latina American countries, like Mexico, and by bringing it here we seek to create many benefits for our affiliates and especially our customers."

Although owners retain full control of their stores and decision-making independence, they can count on CEMEX's years of experience as a global leader in building materials and reap the rewards of a network with over 2,100 stores in Latin America. CEMEX is the owner of the Construrama license, and affiliated distributors are given training and tools to improve efficiency and customer service.

The Construrama model moves away from the large retail chain that seeks to replace locally-owned businesses. Instead, Construrama lends its image, brand name, and world-class experience to local businesses, allowing them to compete with the large chains while retaining their personal touch and close relationship with the community.

CEMEX is one of the leading producers of cement in Costa Rica, where over two thirds of cement is sold at the retail level as bagged cement. The company also has ready mix concrete and aggregates operations in the country.