CEMEX in the USA recently released its first in a series of videos to promote residential flatwork use of ready-mix concrete. The video, available free of charge on YouTube, describes the steps followed to install concrete work for patios and sidewalks. The video helps customers understand the scope of the project and teaches them what to look for in order to ensure that their contractor is working to the highest standards.
Research has shown that flatwork is one of the usages of ready-mix concrete that is closest to the individual consumer. One of the biggest challenges facing homeowners conducting a home improvement project is in choosing the right contractor that meets their needs and wants. The video series will help them through the process and set their mind at ease by assisting homeowner's in their contractor selection process.
Over the next few months additional videos will be produced and placed on YouTube. Future topics will include driveways, pool decks, storage shed slabs and decorative concrete. Please watch this video and stay tuned for more!: http://ow.ly/3oqXh.
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CEMEX files annual report on Form 20-F for fiscal year 2011
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