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Sustainable Development

Customers

We want CEMEX to be the supplier of choice for our customers, whether global construction firms or individuals building their family's first home. We want to provide them with the most efficient and effective building solutions, no matter what their construction project or how big or small. We seek always to gain a clear understanding of what they need and to ensure that we have what it takes to meet their needs.

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To help our customers achieve their goals more efficiently and effectively, we tailor our products and services to suit their diverse needs. As commercial needs and practices vary greatly from region to region and from customer to customer, we take a local and flexible approach to serving our clients to ensure that we meet their varied requirements. We actively collaborate with them and seek to offer products and solutions that foster a more sustainable approach to construction.

We seek innovative ways to help customers improve their businesses and operations, and we engage them regularly to elicit their feedback and learn how we can better serve them. For example, we have launched a number of novel initiatives for our many customers who demand cement in bulk, such as our 24-hour bulk-cement dispatch system, which enables customers to pick up cement at their convenience, shorten their loading times, and cut back on their paperwork.

Our online inventory-management system allows our customers to focus on their construction projects without worrying whether there is sufficient cement in their silos. This system automatically communicates and coordinates cement deliveries among our customers, our carriers, and our operations; enables us to monitor, replenish, and optimize cement-inventory levels at our customers' ready-mix plants; and keeps our customers apprised of the status of their cement deliveries.

In addition, our products are often sold through distributors, in which case we work closely with them to ensure that our customers receive a superior mix of building materials and services. We partner with our distributors to offer customers an extensive range of brand-name products at competitive prices. For example, through Construrama, our network of more than 2,000 independent retailers in Mexico, customers—many of them in the self-construction sector—can purchase our products as well as others. We train Construrama concession owners to manage all aspects of their business, including inventory control, product promotion, sales-force training, and transportation logistics.

More and more, our customers, in particular our large and multinational customers, are seeking to make their operations and buildings more sustainable, and that opens new markets and creates new opportunities for us to help them achieve their goals. Our building materials, ready-mix concrete in particular, can help customers reduce the environmental impacts of their buildings and meet the requirements of existing certifications, such as Leadership in Energy and Environmental Design (LEED) in the United States, Haute Qualité Environnementale (HQE) in France, Energy Pass in Germany, and the Comisión Nacional de Vivienda (CONAVI) in Mexico. In addition, in emerging markets we can use our influence to promote sustainable building practices among our smaller, local customers.

Our online customer-service platform
Our sustainable construction efforts