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Sustainable Development

Protecting cyclists

Clear warning signs on our UK ready-mix trucks help to protect cyclists

Cyclists face a high risk of traffic accidents involving large vehicles. This is partly because they are often in a blind spot on the curb side of vehicles when they turn.

To combat these types of incidents, in Europe, the Middle East, Africa and Asia, we have introduced new safety features on all company and liveried contract vehicles.

These are:

An additional mirror on the front corner of the vehicle cab to eliminate the blind spot on the curb side and along the front of the vehicle
A warning sign on the rear of the vehicle that alerts cyclists to the danger of passing along the curb side

In London, where there is a particularly high concentration of cyclists, vehicles are also fitted with side-mounted warning boards and sensors, which give an audible warning to cyclists and the driver. As a result of these initiatives and the training provided to drivers, we received a commendation at the 2008 Institute of Occupational Safety and Health Awards. A number of our initiatives have been adopted as best practices by the British Freight Association and other companies.

This campaign is proving to be a huge success in improving cyclist safety in the countries where it has been implemented so far, and is valued by our drivers as well.

Last Update: April 2009