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Promoting Road Safety for All


Promoting Road Safety for All

Driving and contractor related incidents are two of the most significant causes of fatalities in the construction and cement industries. At CEMEX, we believe that greater industry collaboration on safety initiatives is essential to prevent additional loss of life. As a result, we participated in the Cement Sustainability Initiative (CSI) safety task force to develop consistent, industry-wide practices that address the root causes of fatal incidents. The task force’s work resulted in two practice reports:

CEMEX joined the other CSI member companies in approving these Practices in October 2009, and we are committed to fully implementing them in all of our operations within the next five years.

We have made it a top priority to implement recommended actions and systems to minimize driving and contractor related injuries and fatalities. We have undertaken a number of measures to improve the safety practices of our drivers and contractors and also to raise awareness of safety issues among those with whom we share the road.

Fleet Visibility Program in the Philippines

In addition to new processes and training, we are using technology to promote safety and security. TrackMe is a fleet management tool that integrates various technologies, including global positioning system (GPS), global system for mobile communications, and geographical information system. We are using this technology, which allows CEMEX to review route assignments, speed, and distance traveled so as to ensure the safe and appropriate use of CEMEX vehicles, in our Philippines operations.

The initial phase of the program is focused on equipping all time-chartered transport units in Luzon with GPS transceivers. The next phase will install TrackMe units on CEMEX transportation units in the Visayas and Mindanao regions of the country.

Taking a Leading Role in Promoting Safety for Cyclists

Our commitment to road safety extends to everyone CEMEX vehicles share the road with, including bicycle riders.

We conducted an investigation to assess the dangers that large vehicles pose to cyclists. This study identified a particular risk of incidents at road junctions where cyclists are on the curb side of turning vehicles, partly because they are often in a vehicle blind spot when they turn. To combat this danger, in Europe, the Middle East, Africa, and Asia, we have introduced new safety features on all company and liveried contract vehicles, including the following:

  • an additional mirror on the front corner of the vehicle cab to eliminate the blind spot on the curb side and along the front of the vehicle, and
  • a warning sign on the rear of the vehicle that alerts cyclists to the danger of passing along the curb side.
  • In London, where there is a particularly high concentration of cyclists, we have outfitted vehicles with side-mounted warning boards and sensors, which give an audible warning to cyclists and the driver.

The campaign is proving to be so successful in improving cyclist safety that a number of the initiatives have been adopted as best practices by the British Freight Association and other companies.

In addition, in the UK CEMEX supported the Metropolitan Police cyclist safety event held at Trafalgar Square in central London on February 16, 2010, by providing one of our logistics fleet vehicles to demonstrate the driver’s potential ‘blind area’ and the extra safety features on the vehicle. Cyclists were encouraged to enter the CEMEX cab and learn about the area of visibility around a large vehicle from the driver’s perspective.

We have been publicly recognized for our leadership in this area. We were recognized by the British Institute of Occupational Safety and Health Awards in 2008, and the UK Construction Products Association’s 2009 edition of Construction Products Innovation commended CEMEX for its efforts in the category of health, safety, and security. See about other awards received in the UK in the awards section.

Teaching Rules of the Road in Poland

Teaching Rules of the Road in Poland

In October 2009 CEMEX organized a fair in the municipality of Rędziny to teach the youngest citizens the rules of proper movement on the roads. The fair, entitled "I can be seen!—I am safe," was held at the municipal sports hall in Rędziny and was developed mainly for primary school students, many of whom must walk from home to school and back on their own each day. The fair's events were designed to teach children the correct way to cross the road, to walk on the right side of the road, wear reflectors, and provide first aid.

During the fair the children had an opportunity to participate in a traffic quiz and art classes and to win valuable prizes. Each participant was given a reflective vest, bag, and band to improve their visibility to drivers.

Last Update: April 2010

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