Overview
As the top cement and ready-mix concrete manufacturer in Mexico, we have nationwide market coverage. Modern plants on the country's Atlantic and Pacific coasts enable us to take advantage of low-cost marine transportation to the US, Central and South American, and Caribbean markets.

User Base
Cement is primarily a retail product in Mexico. Retail sales of cement through distributors account for more than 60 percent of Mexico's demand. Because individuals account for as much as 30 percent of Mexico's total demand, strong brand identification and an extensive distribution network are necessary for success in the market. CEMEX owns the registered trademarks for Mexico's most popular cement brands such as Cemento Monterrey, Cemento Tolteca, and Cemento Anáhuac.

Value Initiatives
In 2008 we completed construction of a new kiln at our Yaqui plant in northwest Mexico to support strong regional demand resulting from the continued growth of the housing market. The new kiln increased the plant's production capacity to approximately 3.1 million tons of cement per year.

Also, we plan to complete the construction of a new kiln at our Tepeaca cement plant in Puebla, Mexico, in 2013. The new kiln will increase the total production capacity of our Tepeaca plant to 7.4 million metric tons of cement per year.

As part of our company's shift to alternative and renewable sources of energy, we partnered with Acciona to develop the "Eurus" wind farm in Oaxaca, Mexico. This 250 Megawatt wind farm will generate more than 900 Gigawatt hours each year, approximately 25 percent of CEMEX Mexico's annual electricity needs. The first phase of the wind farm was completed in the first quarter of 2009, and the last phase is expected to be operational in the fourth quarter of 2009.