Overview
The company is a leading ready-mix concrete producer in Dubai. It also serves the ready-mix markets of Abu Dhabi and Sharjah.

User base
Concrete is the construction material of choice in the United Arab Emirates (UAE). Currently, the primary market is Dubai; however, it is generally expected that all of the Emirates will see a steady rise in demand. The government continues to drive major projects, but private investors are playing a particularly major role in the residential sector.

Value initiatives
The company is favored for large construction projects. It also is the only ready-mix concrete producer to supply ready-mix mortars, plasters, and screeds. The company's special contracting division is dedicated to colored and decorative product applications. It holds sole distributorship agreements in the UAE for MetaKaolin from India, K-Screed by Flowcrete, and color pigments by Schofield.