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Patrimonio Hoy
Since 1998, CEMEX conceived the Patrimonio Hoy initiative which has helped low-income families improve their homes. This program was initiated with the objective of reducing the Mexican housing deficit, which leaves more than 20 million people with inadequate shelter. It provides quality products on low-cost credit at fixed prices, as well as technical building advice. Patrimonio Hoy organizes low-income families into self-financing cells that facilitate and expedite the typical home-building process. So far, credits for 83 million US dollars have been granted, with an on-time payment rate of more than 99%.
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In 2007, the program continued to expand in South America. We now have over 100 centers and have served more than 208,000 families in Colombia, Costa Rica, Mexico, Nicaragua, and Venezuela. The idea is to assess the potential replication of Patrimonio Hoy in other markets where CEMEX operates and where the socio-economic conditions could make possible its financial viability.
In 2006 Patrimonio Hoy received a World Business Award from the International Chamber of Commerce (ICC), the Prince of Wales International Business Leader's Forum (IBLF), and the United Nations Development Program (UNDP). In 2007 it received the Corporate Citizen of the Americas Award from the development organization the Trust for the Americas.
Visit the Patrimonio Hoy website
(available only in Spanish)
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